Submitted By: David Little In the first part of this column I pointed out that for many small business owners -even those who understand the potential of digital signage- actually deciding to add digital signs raises a thorny issue: Who's going to create the content that feeds the sign fresh information of interest to viewers in a professional format that makes a great statement about that small business?
In Category: Small BusinessViewed: 9 Times. Additional Tags:
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Submitted By: David Little The media in general -and digital signage specifically- have their own cliches, "the mother of all" which is: "Content is king." The kingship of content is easy to understand. If you want someone to read your newspaper, listen to your radio show, watch your TV program or look at your digital sign, you'd better give them a reason.
In Category: Business MarketingViewed: 115 Times. Additional Tags:
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