Business Marketing : Is Nice Energy Sabotaging Your Business?
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By: Heather Dominick
Date Submitted: 2009-05-12 23:47:16 - Article Views: 10
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I'll share with you that when I first started in business the image of a leader that I brought with me was an authority figure who has the power to hurt those that are following them. This was because I was so used to being around authority figures who were coming from a place of leading through fear (I came out of the very toxic public school system).
I knew I didn't want that in my business.
I didn't want people to feel like they wanted to avoid me or that they had to avoid me. I didn't want that to take place when I was connecting with a potential client. I didn't want that to take place when I was at networking meetings. I didn't want people feeling that energy when I was giving a speaking engagement or a seminar. So instead, I swung way too far to the other side. I so much wanted people - including potential clients and customers - to like me that I would go out of my way to make sure that I was 'nice'; that there wasn't anything that could possibly be conceived as fearful or threatening about me.
Now, by being in that extreme opposite energy, that wasn't attractive either. Clients weren't feeling the full power of what I had to offer. Sure, they had a nice experience; they were having a friendly exchange, but there wasn't the opportunity for the full breadth of what I was there to serve to be experienced. That opportunity was missing because where was most of my energy focused? It was focused on being nice. It was focused on being liked.
And that is NOT a very successful leader.
I could see that this was effecting my business, but I didn't know what to do about it. So I learned. Now I know what to do about it, and that's what I'm going to share with you today.
Entrepreneurs embrace leadership for what it is. And this is what it is: true, strong, graceful leadership is:
Facilitation
Guidance
Influence
All with the intention of bringing about change.
Try to view leadership as a connection that is both intellectual and spiritual and that the power of those two energies partnered together manifest a greater vision for all involved. It's what I like to refer to as 'the service of the highest good of all' - for your clients, your customers, for you, for your business. And that includes anyone who's on your team in support of your business - any virtual assistants or team members you have, or in-person assistants or staff members you have, or even vendors who supply you with what your business needs in order to be able to serve in the highest way.
Now, I will also share with you that, for myself, this shift in perception around "niceness" and leadership was that it was humbling and an awesome responsibility. There is something that is incredible and sacred and very powerful as you release that vision of leader as that king or queen at the top of the mountain - or that vision of leader as authority figure - and embrace, rather, instead that vision of leader as facilitator, guide, and influencer to bring about necessary change.
And you are willing to release "being nice" so you can step into this place. This big place.
And it is a big place. Which is why it may feel tempting to just be, well, nice.
But as you step into truly being the leader of your business you also step into the full, profitable success of your business.
At first it may feel intimidating, but as you step into it, it's awesome. Yes, it's an awesome responsibility but it is also of awesome service.
So, I would say that most Entrepreneurs are grateful for the opportunity to bring about change and evolve as an individual at the same time. That's true success and all those who choose to follow you (your clients) come with you; they evolve and change as well.
That is service to the highest good of all.
Your Call To Action
One of the most effective outer keys you can have to support you in stepping into being a true leader of your business is a PROCESS that truly covers your inner and outer approach to selling. For this, I mean a process for feeling joyful about connecting with prospects and an easy to follow template that has them easily signing on to work with you. |
Author Resource Required for Reprint:
Heather Dominick, has over 11 years of teaching and coaching experience. Her coaching philosophy is that an individual cannot "do" business, but needs to BE business at a holistic level that integrates thoughts, feelings, words, and actions.
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Article Source: Fully-Explained.com 
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Tags:
prospects  business marketing energyrich heather dominick business entrepreneur clients coach |
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